Ah, Klaviyo. The email marketing platform that’s somehow convinced small businesses they need a rocket ship to send out a friendly “Hey, we have a sale!” email. Look, I get it. They have all the bells and whistles. Segmentation that could rival a brain surgeon’s precision, analytics that make NASA look like they’re guessing, and integrations… well, they integrate.
But let’s be real, folks. For the average online store owner with a list under 10,000 subscribers, Klaviyo is like ordering a gourmet, 12-course meal when all you want is a cheese toastie. And they’re charging Michelin-star prices for that cheese toastie, by the way.
We’ve seen it firsthand. Clients coming to us, eyes wide, clutching their Klaviyo invoices like they’ve just been handed a parking ticket in a parallel dimension where parking tickets cost your firstborn child. “But… but… the FLOWS!” they stammer. “The SEGMENTS!”
Yes, yes, the flows and segments. They’re lovely. But are they worth the equivalent of a small family holiday to Spain every month? Especially when you’re just trying to tell your loyal customers that your new line of cat-themed socks is in stock?
Enter Shopify Email and Shopify Flow, our budget-friendly superheroes. Imagine, if you will, a world where:
- Email marketing is free (or at least, incredibly cheap). Shopify Email is built right into your store, and it’s designed to be simple and effective. No hidden fees, no “oops, you sent one too many emails, that’ll be your kidney” charges.
- Automation is your friend, not your financial foe. Shopify Flow lets you build automated workflows without needing a PhD in computer science. Abandoned cart emails? Check. Welcome emails? Double-check. Post-purchase follow-ups? You got it! And it’s all included.
- You can actually understand your analytics. No more drowning in data that looks like it was generated by a sentient spreadsheet. Shopify Email gives you the basics, and honestly, for most small businesses, that’s all you need.
We’ve saved clients thousands – yes, THOUSANDS – of pounds and dollars by migrating them from the Klaviyo black hole to the simplicity and affordability of Shopify Email and Flow. It’s like switching from a luxury yacht to a reliable, comfortable speedboat. You’ll still get to your destination, and you’ll have a lot more cash left for, you know, actual business growth.
Now, don’t get me wrong. If you’re running a massive e-commerce empire with a list the size of a small country, Klaviyo might be worth it. But for the vast majority of online stores, especially those under 10,000 subscribers, it’s overkill.
So, before you sign up for another year of Klaviyo-induced financial anxiety, ask yourself: “Do I really need to pay the price of a small car for email marketing?”
If the answer is “no,” then let’s chat. We’ll show you how to wave goodbye to those crazy Klaviyo bills and say hello to a simpler, more profitable email marketing experience. And we can use that saved money to buy a cheese toastie, or maybe even a whole tray of them.
If you would like to try Klaviyo, click our affiliate link below. Jokes. None of that nonsense here.